Product Website Redesign
Project Type:
Temporary Freelance Contract
My Role:
Design consulting services for the redesign of Hamamatsu Cameras’ website.
The Team:
- Aquent – Contracting agency
- Hamamatsu – Director of Marketing/Communications
Project Description:
Hamamatsu needed a complete site refresh/redesign for its scientific camera and camera lens manufacturing department.
The goal was to infuse their website with new product information, cleaner product imagery, and a more efficient way for users to navigate through the site to explore the cameras.
The client wanted to integrate functionality to allow users to send, share, and email photos they take with the cameras, customize the camera they want to purchase and provide feedback about the equipment on the website.
My Process:
Research,
Planning
Sitemap
Flow
Sketching
Layout
Design
Mockup
Build
Delivery
The Results:
My previous experience in retail and consumer electronics with Sony translated well for this role.
I built comprehensive and interactive mockup pages of what the site could look like.
This was presented to the Hamamatsu executive team by the Director of Marketing Communications and, in his own words:
The presentation went *extremely* well. The audience loved our ideas. Before we even got past showing the “Applications” menu, someone asked when we could start building such a site for real!
(click to view)