Sony Electronics

Position:

Sr. Designer, full-time, permanent

Team:

Web Services Corporate Marketing
My job touched many areas of Sony (Vaio, apps, product interfaces, user experience, research, and development)
I closely worked with other designers, developers, and the SonyStyle web team

Description:

As a Senior Designer in the Web Services team for Corporate Marketing, my duties included overseeing branding and style compliance for web projects, as well as contributing to hands-on design, testing, and deployment of various marketing, product, and social media websites.

Responsibilities:

Build product showcase micro-sites with HTML & CSS.
Wireframes, workflows, information architecture, and documentation.
Create comps, layouts, and specification documents for the engineering team.
Sony brand representation with third-party websites such as Walmart, CNet, Disney, and Best Buy
Site build and production, implementation, testing, and deployment for Sony Register, and Sony Jobs.
Social media research to establish the Sony brand in emerging platforms.
Design guidance, brand and style guide compliance, graphics creation, and layout for new pages including design flow of various page elements for Sony Electronics Blog and for Vaio Community.
Sony en Español website design, brand, and style guide compliance. Site build and production, implementation, testing, and deployment. This was a project to target the Hispanic market by incorporating a new website in Spanish, supporting the “La Experiencia Sony” marketing campaign.
Update the existing Sony en Español website by incorporating a new navigation consistent with SonyStyle.com, as well as integrating elements, consistent with Sony’s “HDNA” marketing campaign.

Projects:

Projects including, yet not limited to the following:

Product Showcase Microsites
U/I Design for Mylo Personal Communicator
Sony Electronics Learning Center
Product Registration
Sony’s Green Initiative
Sony Electronics Blog
Vaio Community
Sony en Español
Sony HDNA marketing campaign
Sony Jobs

My contribution to Sony was very valuable. I was promoted to Manager for Web Services Corporate Marketing. And after several months in this role, I chose to step down and return to where my heart is: hands-on design.